No. 01
Straight & True Goods
Collections, cut
the honest way.
Everything we stock is what we use at the chair. Pomades, oils and steel — grouped by ritual, priced straight, no markup theatre.
No. 02
12 products
Pomade & Hold
Water-based, oil-based and matte clay. From a soft side-part to a hard slick that survives the commute.
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No. 03
8 products
Beard & Oil
Cold-pressed beard oils, balms and a boar brush that earns its place. Cedar, bay and a little smoke.
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No. 04
9 products
Shave & Steel
Safety razors, badger brushes and a pre-shave that actually preps. The full hot-towel ritual, at home.
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No. 05
6 products
Wash & Tonic
Every-other-day shampoo, scalp tonic and the aftershave splash we finish every cut with.
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No. 06
Tested at the chair before it hits the shelf.
Every product in these collections spent a month in a barber's hand at Straight & True. If it couldn't take eight heads a day, it never made the cut.
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